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AZIENDA ITALIANA CERCA DI ENTRARE NEL MERCATO PRIVATO CUBANO
FIRMA ITALIANA BUSCA SUMINISTRAR A PRIVADOS CUBANOS

L‘AVANA - 22/11/11- (ANSA) - Un’ azienda italiana di elettrodomestici mira a colmare le esigenze del crescente settore privato cubano con alcuni dei suoi prodotti per la preparazione veloce e massiva degli alimenti.
La DeLonghi, con 29 filiali in tutto il mondo e che ha già uffici di rappresentanza in Cile e Brasile , grazie al mercato cubano sosterrebbe isuoi piani per entrare in Messico, America Centrale e Caraibi, ha riferito al settimanale locale Opciones Oscar Ayala, responsabile commerciale per l'America Latina del società.
Per Cuba, la DeLonghi ha preparato un progetto speciale basato sui cambiamenti economici applicati dal 2008 dal governo del presidente Raul Castro, e che includono l'espansione delle piccole imprese nel settore privato, molte delle quali dedicate alla gastronomia. (...) CONTINUA
Nell’ambito di questo progetto, l'azienda immetterà sul mercato già dal prossimo dicembre una macchina automatica per fare il gelato, e friggitrici "che possono essere utilizzate in particolare nel settore privato", ha detto un altro rappresentante della società. Ayala, Ruben Sist e Andrea Latempa, agenti di vendita esclusivi per Cuba, hanno sviluppato una campagna promozionale con le agenzie di distribuzione statale.
Durante un giro per grandi supermercati a L'Avana, l’ ANSA ha potuto vedere che sono in vendita al pubblico, a prezzi elevati, elettrodomestici di varie marche e nazionalità, utili per i negozi di cucina rapida . Ed anche mobili ed arredamenti per caffetterie, oltre ad articoli analoghi per negozi e ristoranti.
Tuttavia , pur essendo questi prodotti molto attraenti, forse sono solo per i lavoratori "privati" che cercano di stabilire o espandere il proprio business, i prezzi offerti sono alti e per una clientela senza distinzioni.
Un piano del governo, annunciato anche ai sensi del decreto del 2010 che ha autorizzato l'espansione delle piccole imprese private, è quello di stabilire un mercato per l'ingrosso, in modo che gli imprenditori possano acquistare non solo elettrodomestici ma anche "materie prime" e alimenti di cui hanno bisogno a costi inferiori rispetto al mercato normale.
Una storica pubblicità dell’azienda …in spagnolo maccheronico: me cala la palpebra!
Una historica pubblicidad de la firma …en italespañol: ¡está cierrandose el parpádo!
22/11/11 - LA HABANA (ANSA) - Una firma italiana de artículos electrodomésticos buscará llenar necesidades del creciente sector privado cubano con algunos de sus productos para la preparación rápida y masiva de alimentos.
La firma DeLonghi, con 29 oficinas a nivel mundial, ya tiene representaciones en Chile y Brasil y el mercado cubano apoyaría sus planes de entrar en México, Centroamérica y el Caribe, dijo al semanario local Opciones Oscar Ayala, gerente comercial para América Latina de la empresa.
Para Cuba, DeLonghi preparó un diseño especial basado en los cambios económicos que desde 2008 aplica el gobierno del presidente Raúl Castro, y que incluyen la ampliación del sector privado con pequeños negocios, muchos de ellos dedicados a la gastronomía.
De acuerdo con ese proyecto, la firma colocará en este mercado ya en diciembre próximo una máquina automática para hacer helados, y freidoras "que pueden ser utilizadas sobre todo en el sector privado", dijo otro representante de la empresa. Ayala, Rubens Sist y Andrea Latempa, agentes de ventas exclusivos para Cuba, desarrollaron una campaña promocional con agencias estatales distribuidoras.
En un recorrido por grandes supermercados de La Habana, ANSA pudo comprobar que están a la venta a todo el público, a precios altos, electrodomésticos de varias marcas y nacionalidades, útiles para negocios de comida rápida. También un mobiliario ligero bueno para cafeterías, y otros artículos similares para establecimientos y restaurantes.
Sin embargo, pese a que esos productos son atractivos, quizá solamente para trabajadores "por cuenta propia" que buscan establecer sus negocios o ampliarlos, los precios son altos y se ofertan al público en general.
Un plan del gobierno, anunciado incluso al aplicarse el decreto en 2010 que autorizó la expansión de los negocios privados pequeños, es fundar mercados de venta al por mayor, para que los nuevos empresarios puedan comprar no solo electrodomésticos sino también las "materias primas" y alimentos que necesitan a más bajo costo que en el mercado normal.








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